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The Couple Behind the Rocket
Deana Rock and Al Levy are a wife-and-husband team with decades of hands-on experience and a real love for helping small businesses grow. They root for underdogs and spot the openings others miss.
We're SEO strategists and builders who use AI tools carefully, which is exactly why we don't let AI run unsupervised. Every client gets a Brand Vault: your voice, vocabulary, authors, and story. Deana reviews everything before it goes live, and you have the final say.
Two Very Different Brains. That's the Point.
Most agencies give you either a technician or a talker. You get both. And they're married, so the technician and the strategist actually talk to each other.
The Builder
Deana Rock
Deana leads the strategy and does the hands-on client work herself: SEO and AEO strategy, technical implementation, and the website builds. She's been in search since 2019 and has the rare habit of caring about the boring fundamentals (site health, structured data, profile hygiene) that quietly decide who wins. When something on your engagement gets built, measured, or fixed, she's the one doing it, and nothing goes live until she has reviewed it.
The Strategist
Al Levy
Al runs sales and operations. He builds and nurtures the sales pipeline, manages our vendors, researches the systems and technology we use, manages the finances, and hosts a client’s podcast. He thinks about your business the way a board member would: margins, cash flow, market position, where your industry is heading. He'll also probably ask you more questions in your first call than any agency ever has. It's how he finds the angle everyone else missed.
In practice: Deana leads your strategy, does the work, and reviews every page, post and reply before it goes live. Al runs sales and operations: the pipeline, vendors, systems, finances, and the business side of your engagement. Every RevRocket engagement gets both.
Our Partnership
Deana and Al are business partners and wife and husband. They built RevRocket the way they do everything else: with intention, a healthy obsession with what's next, and a deep conviction that small businesses deserve the same strategic horsepower as the big players.
Here's what that looks like in real life: every month, a big paper flip chart goes up with the date at the top and three columns underneath: Deana | Us | Al. They take turns filling it with everything they want to try, build, or fix: business plans, investing goals, new cuisines to cook, trips, ideas that might be brilliant or might be crazy. A month later they debrief. What got done gets checked off, what still matters moves forward, and what sounded amazing last month but seems crazy now gets crossed out, no hard feelings. That ritual (set the intention, review honestly, keep or kill) is how they run their marriage, and it's exactly how they run your engagement.
Between them, they carry decades of entrepreneurial mileage across mobile tech, clean energy, web development, and AI-driven marketing. They have launched companies, scaled platforms, survived industry pivots, and come out sharper every time. RevRocket is their full-time focus. It brings together everything they have learned, built for the businesses that need it most. See how that shows up in our plans, or start with the AEO // GEO guide.
Deana Rock
Co-Founder, President
Deana Rock has been building things since before building things online was a real job.
Her entrepreneurial story started in 1995 with a printing supplies company. It was practical, unglamorous, hands-on work, the kind that shapes serious operators. By 2010, she had co-founded Route 802, managing over 30 mobile apps and digital signage projects across Vermont and New Hampshire and developing early analytics tools before most people knew what to do with the data.
The next decade deepened her craft: through Sote Design, she partnered with clients across the US on web development, e-commerce, podcasts, email campaigns, and social strategy. Deana builds with empathy and executes with precision. She champions women entrepreneurs, fights for social justice, and has never once confused busy with effective.
Now in St. Petersburg, she is putting all of it into RevRocket, and she is just getting started.
Al Levy
Co-Founder, Vice President
Al Levy does not wait for trends to arrive. He tends to be there when they are forming.
His career opened in the late 1980s as a business consultant and software developer, long before "tech entrepreneur" was a common ambition. He founded Summit Technologies during the early days of wireless networking and became Cisco's go-to partner in the US for complex WiFi installations, solving problems most people had not yet named.
He co-founded Route 802 alongside Deana, then pivoted into clean energy, leading sales operations at SolarCity, Tesla, and SunCommon. In 2023, he co-founded EVready Energy and scaled EV charging consulting and energy management nationwide.
Al sees around corners. He builds systems that outlast the moment they were designed for, and he brings that same foresight to every piece of RevRocket's operational architecture.
