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The Couple Behind the Rocket
Deana Rock and Al Levy are a wife-and-husband team with decades of hands-on experience and a genuine passion for empowering small businesses through innovative digital marketing — caring advocates for underdogs who spot opportunities others miss to build lasting success.
We're AI experts and SEO strategists — which is exactly why we don't let AI run unsupervised. Every client gets a Brand Vault: your voice, vocabulary, authors, and story, with a human strategist gating everything the AI produces. Build your Vault, protect your brand.
Two Very Different Brains. That's the Point.
Most agencies give you either a technician or a talker. You get both — and they're married, so the technician and the strategist actually talk to each other.
The Builder
Deana Rock
Deana runs the engine: technical implementation, SEO and AEO strategy, and the hands-on-keyboard work that turns strategy into rankings. She's been in search since 2019 and has the rare habit of caring about the boring fundamentals — the site health, the structured data, the profile hygiene — that quietly decide who wins. When something on your engagement gets built, measured, or fixed, she's the one doing it.
The Strategist
Al Levy
Al thinks about your business the way a board member would — margins, cash flow, market position, where your industry is heading — and then works backward to what your marketing should actually do. He's fluent in finance and global markets, watches where AI and search are going before they get there, and writes the kind of copy that sounds like you on your best day. He'll also probably ask you more questions in your first call than any agency ever has. That's not a technique — it's how he finds the angle everyone else missed.
In practice: Al finds the move — the positioning shift, the offer, the market nobody's serving. Deana makes Google and the AI engines agree. Every RevRocket engagement gets both.
Our Partnership
Deana and Al are not just business partners — they are wife and husband, and they built RevRocket the way they do everything else: with intention, a healthy obsession with what's next, and a deep conviction that small businesses deserve the same strategic horsepower as the big players.
Here's what that looks like in real life: every month, a big paper flip chart goes up with the date at the top and three columns underneath — Deana | Us | Al. They take turns filling it with everything they want to try, build, or fix: business plans, investing goals, new cuisines to cook, trips, ideas that might be brilliant or might be crazy. A month later they debrief — what got done gets checked off, what still matters moves forward, and what sounded amazing last month but seems crazy now gets crossed out, no hard feelings. That ritual — set the intention, review honestly, keep or kill — is how they run their marriage, and it's exactly how they run your engagement.
Between them, they carry more than six decades of entrepreneurial mileage across mobile tech, clean energy, web development, and AI-driven marketing. They have launched companies, scaled platforms, survived industry pivots, and come out sharper every time. RevRocket is not a side project. It is the convergence of everything they have learned, built for the businesses that need it most. See how that shows up in our plans — or start with the AEO // GEO guide.
Deana Rock
Co-Founder, President
Deana Rock has been building things since before building things online was a real job.
Her entrepreneurial story started in 1995 with a printing supplies company — practical, unglamorous, and exactly the kind of hands-on foundation that shapes serious operators. By 2010, she had co-founded Route 802, managing over 30 mobile apps and digital signage projects across Vermont and New Hampshire and developing early analytics tools before most people knew what to do with the data.
The next decade deepened her craft: through Sote Design, she partnered with clients across the US on web development, e-commerce, podcasts, email campaigns, and social strategy. Deana builds with empathy and executes with precision. She champions women entrepreneurs, fights for social justice, and has never once confused busy with effective.
Now in St. Petersburg, she is channeling all of it into RevRocket — and she is just getting started.
Al Levy
Co-Founder, Vice President
Al Levy does not wait for trends to arrive. He tends to be there when they are forming.
His career opened in the late 1980s as a business consultant and software developer, long before "tech entrepreneur" was a common ambition. He founded Summit Technologies during the early days of wireless networking and became Cisco's go-to partner in the US for complex WiFi installations — solving problems most people had not yet named.
He co-founded Route 802 alongside Deana, then pivoted into clean energy, leading sales operations at SolarCity, Tesla, and SunCommon. In 2023, he co-founded EVready Energy and scaled EV charging consulting and energy management nationwide.
Al sees around corners. He builds systems that outlast the moment they were designed for, and he brings that same foresight to every piece of RevRocket's operational architecture.
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