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How we work
Two reviews before anything ships: Deana's, then yours.
Deana Rock leads the strategy and does the hands-on work herself. AI tools speed up research and first drafts. They never publish. Every page, profile update and review reply is built on a password-protected preview, reviewed by Deana, checked with you, and only then made live. We start with your Brand Vault so the work sounds like you.
Your first 30 days
The first month is foundation work. Here is what it covers, and what it isn't.
What it is
We learn how you want to be seen, in your own words. Your style rules go in writing, down to commas and how you spell your trade terms. Every claim we plan to use gets checked with you.
What it isn't
A template with your name dropped in.
What it is
Google Maps embed and review links. Bing and IndexNow. A UTM link sheet so you can see which links bring calls. A branded 404 page. Schema. Security: SPF, DMARC and HSTS. GA4 and Search Console.
What it isn't
Settings left for “later.”
What it is
Everything is built on a password-protected preview first. Deana reviews the look, then every word, every fact and the technical setup. Then you review it.
What it isn't
Changes pushed straight to your live site.
What it is
Nothing goes live until you approve it. After launch, each month follows the same order: research, suggest, build on a preview, review, report in plain language.
What it isn't
A dashboard that runs itself.
Brand Vault
We don't write a word until we know who you are. We keep your own words unless our research contradicts them. When it does, we go back to you for another round before anything changes.
That is why your Google profile, a page meant to get you cited, and a reply to a customer still sound like the same company. Read the Brand Vault.
The review standard
What that has caught (no client names)
We take on 2–3 new clients a month at most. That is how Deana reviews every one herself.
What we won't do
One more thing. If you'd like to direct your own SEO, we're probably not the right fit, and that's fine. We'd rather say so up front.
Where to go next
No. You buy SEO & AEO. This is simply how every engagement runs. It comes with every plan. See plans & pricing.
No. Deana reviews the work first. Then you look at it on a preview and say yes, no, or not yet. Nothing goes live without your approval.
First. Before a word is written. Everything we write works inside who you are, how you want to be seen, who you are not, and what we agreed during onboarding.
No. No one can honestly guarantee where Google ranks you. We commit to the work, the review, and plain reporting on what changed.
Every plan starts with your Brand Vault. Month-to-month. No contracts.
BOOK A STRATEGY CALLSee plans & pricing.